Babar Khan Javed
Apr 3, 2018

LinkedIn introduces video for Sponsored Content

Finally catching up to informal social-media networks, LinkedIn has launched a video format option within its Sponsored Content unit.

Six months after a private beta, LinkedIn has rolled out sponsored video ads to the public.

Similar to the targeting options offered for video ads by casual social media networks, the new offer can be tied to a Company Page and capitalize on its existing followers.

Building on the release of member videos, which launched in August 2017, the format allows advertisers and recruiters to target videos at LinkedIn's...

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