Jun 22, 2019

Cannes Lions slammed for placing Philip Morris on Good Track

Company has its own space and programme of events at festival.

Jun 18, 2019

Why PMI is doubling down on wooing Cannes

From Wyclef Jean to Cindy Gallop to its massive beach house, the tobacco company really, really wants to tap the creative community to help it give the cigarette alternatives story consumer traction.

Oct 24, 2018

PMI focuses on design to power new phase for Iqos brand

Health claims stand alongside talk of beauty and "harmonious texture" at a global product launch in Tokyo.

Sep 11, 2018

'I didn't expect this to be easy': Marian Salzman on joining Philip Morris

Salzman believes leaving Havas to be global head of comms for a tobacco company was the "chance of a lifetime". She might even convince you.

Aug 30, 2018

PMI denies recruiting new smokers via influencers

The company stresses focus on existing smokers, but is non-committal on disclosure of commercial relationships with influencers in the wake of a global report.

Aug 27, 2018

Behind Philip Morris’s entreaty to agencies

The tobacco giant wants creative people on its side as it looks to step up marketing around its smoke-free products. But the decision to work with a tobacco brand is still not straightforward.