givenchy

Oct 7, 2019

How luxury brands celebrated China’s 70th anniversary

Versace, Givenchy, Sephora and Swarovski among those celebrating with special products.

Aug 19, 2019

Versace, Coach & Givenchy: Measuring the gravity of the China t-shirt controversy

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

Aug 16, 2019

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

Aug 15, 2019

Geography lessons: Brands keep failing an easy China test

As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.

Jun 28, 2010

Leon Liu returns to Ruder Finn Beijing as general manager

BEIJING – Public relations agency Ruder Finn has hired Leon Liu (pictured) as the general manager for its Beijing operation.

Mar 9, 2010

Ruder Finn to handle Givenchy's PR in China

SHANGHAI - Luxury fashion brand, Givenchy has appointed Ruder Finn as its public relations agency-of-record in China.