Versace, Givenchy, Sephora and Swarovski among those celebrating with special products.
With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
As more brands, including Versace, Coach and CK, suffer consumer ire over geographical gaffes in China, analysts say the events underscore the need to get serious about China-centric strategy.
BEIJING – Public relations agency Ruder Finn has hired Leon Liu (pictured) as the general manager for its Beijing operation.
SHANGHAI - Luxury fashion brand, Givenchy has appointed Ruder Finn as its public relations agency-of-record in China.
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