According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.
Brands have been rushing to find new ways to reach home-bound consumers as the Covid pandemic has continued to rage. In this lesson, discover how to build a direct-to-consumer brand.
Voice purchases—while still very new—are growing, new research shows.
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