Incumbent Dentsumcgarrybowen is invited to participate.
Campaign is brand's first work by Dentsumcgarrybowen, which won the account in January.
David Jessop will co-chair the creative line of business along with Simone Tam, CEO of Dentsumcgarrybowen Group Hong Kong.
Simone Tam, Popo Hu and Jeffry Gamble take up leadership roles in the new omnibus creative entity.
The leaders behind Dentsu Aegis Network's newly formed global creative agency explain its rationale and their vision for Asia.
Merlee Jayme to be global co-president in Singapore alongside Jon Dupuis in New York. Gordon Bowen and Ned Crowley also take leadership roles at new operation.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins