Dentsu Aegis Network Hong Kong announced the local launch of the newly formed Dentsumcgarrybowen Group, naming the leaders for its Hong Kong and International units.
Simone Tam, formerly Greater China CEO for Mcgarrybowen, will be CEO of Dentsumcgarrybowen Group and CEO of Dentsumcgarrybowen International, in addition to her role as CEO of Dentsumcgarrybowen Shanghai.
Popo Hu, MD of Dentsu Hong Kong, becomes the MD of Dentsumcgarrybowen Hong Kong, reporting to Tam.
Jeffry Gamble, previously Mcgarrybowen's Greater China chief creative officer, will serve a dual role as CCO of Dentsumcgarrybowen Group and CCO of Dentsumcgarrybowen International.
This Hong Kong leadership team will report to Pauline Chu, CEO of Dentsu Aegis Network Hong Kong, and to the global co-presidents of Dentsumcgarrybowen, Merlee Jayme and Jon Dupuis.
Dentsumcgarrybowen Group presents a "simple but better agency model", built to deliver better partnerships, expertise, ideas, and results with ease and at scale, Tam said in a release.
Dentsu Aegis Network rolls non-Japanese creative shops into Dentsumcgarrybowen
Merlee Jayme to be global co-president in Singapore alongside Jon Dupuis in New York. Gordon Bowen and Ned Crowley also take leadership roles at new operation.
What Dentsumcgarrybowen aims to accomplish
The leaders behind Dentsu Aegis Network's newly formed global creative agency explain its rationale and their vision for Asia.