decathlon

Jan 18, 2022

Carousell Group's new ad platform enables advertisers to target its users across the web

The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.

Dec 2, 2021

Ski slope becomes parenting test in Decathlon ad for China

A protective dad learns that his daughter is more than ready to fly into challenges on her own, in a spot by Civilization Shanghai.

Oct 19, 2021

OMD wins Decathlon China media pitch

There was no incumbent on Decathlon's media account, understood to be worth up to $15 million.

Apr 27, 2021

Decathlon encourages Singaporeans to disregard rulebooks

The retailer's first Singapore brand campaign, from Ogilvy, aims to break through people's reluctance to get active using the mantra, 'The first rule is play'.

Jan 16, 2020

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.

Jun 27, 2019

How YouTube helped Decathlon drive personal ads at scale

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.