BBDO's David Guerrero explains how to master creative idea-generation by giving yourself permission to be bad at it.
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
PHILIPPINES - A haunting installation of newspaper-clad 'bodies' recently recreated the scene of a politically motivated mass murder in order to ask the public to '#keepthestoryalive'.
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