david guerrero
Spikes Asia X Campaign: You have to go through a lot of c*ap to get a idea
BBDO's David Guerrero explains how to master creative idea-generation by giving yourself permission to be bad at it.
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David Guerrero on Cannes' first ever live judging sessions
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
Test, break, learn, repeat...or pack your bags
Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.
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David Guerrero: 'We're wrong to put blind faith in technology'
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
The Du30 phenomenon: How social media won the presidency in the Philippines
Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.
BBDO Guerrero recreates Philippines massacre site to fight apathy
PHILIPPINES - A haunting installation of newspaper-clad 'bodies' recently recreated the scene of a politically motivated mass murder in order to ask the public to '#keepthestoryalive'.
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