david guerrero

Jun 26, 2018

David Guerrero on Cannes' first ever live judging sessions

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

Apr 4, 2018

Test, break, learn, repeat...or pack your bags

Consistency of clarity and thought from the entire team allows creatives to develop evergreen messages that resonate over the long term, according to panellists at Campaign360.

Mar 26, 2018

David Guerrero: 'We're wrong to put blind faith in technology'

We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.

Jun 21, 2016

The Du30 phenomenon: How social media won the presidency in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Jan 15, 2015

BBDO Guerrero recreates Philippines massacre site to fight apathy

PHILIPPINES - A haunting installation of newspaper-clad 'bodies' recently recreated the scene of a politically motivated mass murder in order to ask the public to '#keepthestoryalive'.

Sep 26, 2014

Fear's role in great creative work

SPIKES ASIA - Campaign Asia-Pacific’s day-three seminar drew three renowned creatives into a thought-provoking discussion on the factors that lead to confidence.