David Guerrero
Jun 26, 2018

David Guerrero on Cannes' first ever live judging sessions

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

A still from AMV BBDO's 'Blood Normal' campaign for Essity, which won the Glass Lion Grand Prix

David Guerrero, creative chairman of BBDO Guerrero in the Philippines, was a judge on the Glass Lions panel in 2018. The shortlist entries for these awards were debated live for the first time this year. India won three of the 11 awards given out overall, including a Gold Lion for FCB India’s Sindoor Khela No Conditions Apply’ campaign for Times of India, which was one of Campaign Asia's Cannes Contenders.

Here...

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