David Guerrero

Jun 26, 2018

David Guerrero on Cannes' first ever live judging ...

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

Jul 11, 2016

New president proves the power of social in the ...

David Guerrero explains the Du30 phenomenon.

Jun 21, 2016

The Du30 phenomenon: How social media won the ...

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

Jul 20, 2015

What the data says (and what it means)

From data to selfies to how brands make headway in the Philippines.

Jun 21, 2013

Cannes impressions: How the Outdoor jury approached ...

David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.

Oct 2, 2008

Opinion... The White House battleground has shifted ...

In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.