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David Guerrero on Cannes' first ever live judging sessions
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Jun 26, 2018

David Guerrero on Cannes' first ever live judging ...

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

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New president proves the power of social in the Philippines
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Jul 11, 2016

New president proves the power of social in the ...

David Guerrero explains the Du30 phenomenon.

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The Du30 phenomenon: How social media won the presidency in the Philippines
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Jun 21, 2016

The Du30 phenomenon: How social media won the ...

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

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What the data says (and what it means)
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Jul 20, 2015

What the data says (and what it means)

From data to selfies to how brands make headway in the Philippines.

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Cannes impressions: How the Outdoor jury approached 5,613 entries
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Jun 21, 2013

Cannes impressions: How the Outdoor jury approached ...

David Guerrero, chairman and chief creative officer of BBDO Guerrero, reports from inside the Outdoor jury room, where 17 heads were better than one.

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Opinion... The White House battleground has shifted online
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Oct 2, 2008

Opinion... The White House battleground has shifted ...

In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.

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