David Guerrero
Jun 21, 2016

The Du30 phenomenon: How social media won the presidency in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

David Guerrero

There was some puzzlement overseas following Duterte’s victory. His predecessor had after all delivered six consecutive years of economic growththe highest in Southeast Asia. And the best performing stock market in the world over an eight-year period to date. A million overseas workers had returned home to better prospects. And not coincidentally, he had, according to Transparency International successfully tackled corruption in the country.

However, in pre-election surveys it was soon clear the ruling...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
WPP set to defend Disney media review in Asia despite declining elsewhere
Premium
2 hours ago

WPP set to defend Disney media review in Asia ...

Mindshare is expected to give up Fox account in Europe.

Premium
APAC regresses in nurturing women entrepreneurs: Research
Premium
7 hours ago

APAC regresses in nurturing women entrepreneurs: ...

APAC ranks as the poorest global region in terms of overall improvement for women entrepreneurs over the past two years, according to a report from Dell and IHS Markit.

Premium
Spikes Asia launches See It Be It programme
Premium
8 hours ago

Spikes Asia launches See It Be It programme

Renowned female career development platform makes Asia debut.

Premium
DOOH deals target Australia, SEA, India
Premium
8 hours ago

DOOH deals target Australia, SEA, India

TECH TALK: Rubicon Project and GroupM announce digital out-of-home partnerships covering Australia, Philippines and India.