David Guerrero
Jun 21, 2016

The Du30 phenomenon: How social media won the presidency in the Philippines

Despite being outspent by a wide margin, the new Philippines president captured voters because of his apparent authenticity and social-media savvy.

David Guerrero

There was some puzzlement overseas following Duterte’s victory. His predecessor had after all delivered six consecutive years of economic growththe highest in Southeast Asia. And the best performing stock market in the world over an eight-year period to date. A million overseas workers had returned home to better prospects. And not coincidentally, he had, according to Transparency International successfully tackled corruption in the country.

However, in pre-election surveys it was soon clear the ruling...

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