Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.
At this year's MediaWorks training program, the brand is tapping young media professionals to help it align with changemakers to tackle environmental issues.
Campaign by Ogilvy Malaysia and Red Fuse features an activist, an artist and an up-and-coming rapper as it asks Malaysia to 'Smile strong together'.
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