colgate
Aug 10, 2023
How Colgate is getting consumers to confess the lies they tell dentists
For two days in New York City, people can come clean in the brand’s Totally Honest confessional.
May 16, 2023
Colgate empowers a toothless granny's 'cutting machine'
Watch the film conceptualised by team WPP here
PROMOTED
Aug 3, 2021
Yves Briantais: How is Colgate driving brand equity while doing good for the community?
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
Jun 9, 2021
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
May 12, 2021
Creative effectiveness ascends in a post-cookie era, but requires fresh approaches
A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.
Mar 17, 2021
Winning MediaWorks pitch aims to make eco-friendly choices a happy habit
Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.
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