colgate
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Oct 16, 2023
Using AI to combat 'smile shame': Inside Colgate's drive to improve mental health in APAC
Smile shame, stemming from external comments and personal self-doubt, can lead to low self-esteem, social anxiety, and strained relationships. Campaign speaks to Colgate to find out how the brand is turning all frowns upside down.
Aug 10, 2023
How Colgate is getting consumers to confess the lies they tell dentists
For two days in New York City, people can come clean in the brand’s Totally Honest confessional.
May 16, 2023
Colgate empowers a toothless granny's 'cutting machine'
Watch the film conceptualised by team WPP here
PROMOTED
Aug 3, 2021
Yves Briantais: How is Colgate driving brand equity while doing good for the community?
Colgate's VP of marketing, APAC on why brands need to balance functional and emotional marketing.
Jun 9, 2021
Colgate's new hum: Brand unveils global sonic branding
What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.
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