colgate

Aug 10, 2023

How Colgate is getting consumers to confess the lies they tell dentists

For two days in New York City, people can come clean in the brand’s Totally Honest confessional.

May 16, 2023

Colgate empowers a toothless granny's 'cutting machine'

Watch the film conceptualised by team WPP here

Jun 9, 2021

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

May 12, 2021

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

Mar 17, 2021

Winning MediaWorks pitch aims to make eco-friendly choices a happy habit

Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.