colgate

Jun 9, 2021

Colgate's new hum: Brand unveils global sonic branding

What does universal optimism sound like? According to Colgate and MassiveMusic, it sounds like this.

May 12, 2021

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

Mar 17, 2021

Winning MediaWorks pitch aims to make eco-friendly choices a happy habit

Campaign Asia-Pacific's four-day online training experience for young media professionals concluded late Friday.

Mar 10, 2021

How Colgate plans to connect its optimistic brand to sustainability activism

At this year's MediaWorks training program, the brand is tapping young media professionals to help it align with changemakers to tackle environmental issues.