Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.
The biennial event in India was held in Jaipur this time.
HONG KONG - Etymon Communications & Brand Management Consultants has secured the PR retainer for Jack Wills and is tasked with raising the British fashion brand's profile in the city's cluttered smart casualwear market.
GREATER CHINA - To be more locally relevant and engage with Chinese customers, Cartier has become the first luxury brand in China to hold an online forum in its Sina Weibo page, gained 28,000 fans within a few hours yesterday.
GLOBAL - French jeweller and watchmaker Cartier has launched a three-and-a-half minute film to celebrate its 165 years of history. The film is two years in the making.
REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.
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