Matthew Carlton
Mar 9, 2011

INSIGHT: No wind-down in regional watch market

REGIONAL - Asia’s penchant for watches of all categories continues to grow, putting brands under greater pressure to create distinct characters and sales points for their products.

Swatch: Reaping the financial rewards of Asia’s growing love affair with time-keeping

When Swatch Group recently announced a 42 per cent leap in profits for 2010, the brand largely attributed the rise to its increasing sales across Asia, driven both by its Breguet and Omega watches, as well as its more affordable eponymous range. 

Just prior to this, the Federation of the Swiss Watch Industry stated that Asia accounted for more than half of Switzerland’s watch exports last year, and Hong Kong was the largest single...

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