Media News
Benjamin Li
Dec 7, 2010

Maxus wins Swatch Group's media in Hong Kong

HONG KONG - Maxus Hong Kong has won the Swiss watch giant Swatch Group’s media account in Hong Kong, a source close to the news has confirmed.

Maxus Hong Kong wins The Swatch Group's media account in Hong Kong
Maxus Hong Kong wins The Swatch Group's media account in Hong Kong

Maxus Hong Kong has started working on the account already.

The Swatch Group has a wide portfolio of premium watch brands, including the popular Omega, Longines and teenager's collectable Swatch plastic watches.

Reported on 22 October, Mediacom outgunned three agencies to scoop the Swatch Group's China media account following a four-way pitch.

The aim of the pitch, which took place in September, is to consolidate media duties for all brands under the group into a central buying team driven out of the company's Swiss headquarters.

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Yum Brands, Swatch and Dyson put media duties with GroupM China under review
Feb 6, 2024
Shawn Lim

Yum Brands, Swatch and Dyson put media duties with ...

Swatch Group consolidates China media account under Mediacom Shanghai
Oct 22, 2010
Benjamin Li

Swatch Group consolidates China media account under ...

Maxus and Omega highlight Olympic sponsorship with first mobile news app on On.cc
Jul 30, 2012
Benjamin Li

Maxus and Omega highlight Olympic sponsorship with ...

Global watch giant The Swatch Group calls media pitch in China
Aug 16, 2010
Benjamin Li

Global watch giant The Swatch Group calls media ...

Just Published

How smarter mobile ads are beating big-budget campaigns: Report
20 hours ago
Staff Reporters

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

EssenceMediacom retains top spot in April's APAC media league
21 hours ago
Matthew Keegan

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

Why it’s time we took Singaporean content creators more seriously
21 hours ago
Hazel Yap

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

Changi Airport ropes in Aussie influencers to promote SEA foodie cities
22 hours ago
Ad Nut

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.