brand ambassador

Oct 28, 2021

Let your cricket do the talking; brand associations will follow: Brett Lee

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

Mar 18, 2021

BTS signs as global brand ambassador for Korea's Coway

BTS will represent both the corporate image and the company's products, such as water purifiers, air purifiers and mattresses.

Jan 7, 2021

Pepsi expands K-pop investment, appoints Blackpink as APAC brand ambassador

The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.

Aug 20, 2020

Shopee signs up Phua Chu Kang as Singapore brand ambassador

WATCH: The new local face of Shopee debuts a 9.9 Super Shopping Day ad even more satisfyingly annoying than Ronaldo's Shopee riff off of 'Baby Shark'.

Aug 15, 2019

Shopee signs Ronaldo

The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.

Dec 18, 2017

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.