The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.
WATCH: The new local face of Shopee debuts a 9.9 Super Shopping Day ad even more satisfyingly annoying than Ronaldo's Shopee riff off of 'Baby Shark'.
The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
Gordon Reid will inform product development among other responsibilities.
The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.
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