brand ambassador
Shopee signs Ronaldo
The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
Are Chinese millennials bored of celebrity brand ambassadors?
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
Uniqlo aligns with top wheelchair tennis player
Gordon Reid will inform product development among other responsibilities.
Uniqlo names Japanese mountain climber as global ambassador
The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.
From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
Actress Doona Bae sets the scene as the newest Louis Vuitton ambassador
With a background in fashion and as an accomplished photographer in her own right, the Korean actress brings a measure of authenticity that sets her apart.
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