The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.
Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.
Gordon Reid will inform product development among other responsibilities.
The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
With a background in fashion and as an accomplished photographer in her own right, the Korean actress brings a measure of authenticity that sets her apart.
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