brand ambassador

Aug 15, 2019

Shopee signs Ronaldo

The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.

Dec 18, 2017

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

Jul 12, 2017

Uniqlo aligns with top wheelchair tennis player

Gordon Reid will inform product development among other responsibilities.

Dec 7, 2016

Uniqlo names Japanese mountain climber as global ambassador

The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.

Oct 14, 2016

From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement

The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.

Mar 23, 2016

Actress Doona Bae sets the scene as the newest Louis Vuitton ambassador

With a background in fashion and as an accomplished photographer in her own right, the Korean actress brings a measure of authenticity that sets her apart.