brand ambassador

Jan 7, 2021

Pepsi expands K-pop investment, appoints Blackpink as APAC brand ambassador

The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign.

Aug 20, 2020

Shopee signs up Phua Chu Kang as Singapore brand ambassador

WATCH: The new local face of Shopee debuts a 9.9 Super Shopping Day ad even more satisfyingly annoying than Ronaldo's Shopee riff off of 'Baby Shark'.

Aug 15, 2019

Shopee signs Ronaldo

The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.

Dec 18, 2017

Are Chinese millennials bored of celebrity brand ambassadors?

Some brand ambassadorships—such as Dior’s recruitment of Angelababy and Zhao Liying—have been met with raised eyebrows from Chinese consumers.

Jul 12, 2017

Uniqlo aligns with top wheelchair tennis player

Gordon Reid will inform product development among other responsibilities.

Dec 7, 2016

Uniqlo names Japanese mountain climber as global ambassador

The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.