Staff Reporters
Aug 15, 2019

Shopee signs Ronaldo

The football star will work with the online retailer on a range of initiatives for the brand's 9.9 Super Shopping Day, starting with a TV commercial debuting tomorrow.

Publicity show showing Ronaldo
Publicity show showing Ronaldo "with" Chris Feng, CEO of Shopee.

E-commerce platform Shopeehas signed Cristiano Ronaldo as a brand ambassador. The football star will work with the brand on a number of initiatives starting with Shopee’s "signature" annual shopping event, 9.9 Super Shopping Day.

"We are delighted to announce our partnership with Cristiano Ronaldo, one of the greatest athletes of our time," said Chris Feng, Shopee CEO." He is an inspiration to many, and his dedication to football matches the deep commitment we have towards our users.”

A TVC starring Ronaldo will debut tomorrow on Shopee's site and will air in all Shopee's markets across the region. In addition, fans in Southeast Asia and Taiwan will be able to "get up close and personal" with Ronaldo via exclusive content on Shopee LIVE.

The 9.9 Super Shopping Day is actually a nearly three-week event, running from 22 August to 9 September.

Source:
Campaign Asia

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