axa

Jun 3, 2020

How Zalora, AXA and Carousell maneuvered COVID-19 with grace

CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.

Jan 14, 2020

AXA presents a grim 'Family portrait'

A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?

Nov 6, 2019

Insurance giant AXA hands majority of $161M global media account to WPP

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

Feb 11, 2019

Insurance company approves of rewriting the rules

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

May 19, 2017

How excessive pitching fuels inefficiency in Japan’s ad industry

A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.

Nov 2, 2016

AIA, Manulife and Prudential top SEA social media: Digimind

A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.