axa

Apr 22, 2021

AXA to inject local flavour in APAC to boost global brand recast

The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.

Jun 3, 2020

How Zalora, AXA and Carousell maneuvered COVID-19 with grace

CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.

Jan 14, 2020

AXA presents a grim 'Family portrait'

A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?

Nov 6, 2019

Insurance giant AXA hands majority of $161M global media account to WPP

Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.

Feb 11, 2019

Insurance company approves of rewriting the rules

A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.

May 19, 2017

How excessive pitching fuels inefficiency in Japan’s ad industry

A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.