The insurer will lean on local KOLs to piece together short campaigns in order to boost its presence in APAC and compete with global and local rivals.
CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?
Publicis picks up slice of media, including Hong Kong, and retains creative following a ten-year relationship.
A new AXA brand campaign cultivates a notion of rebellion against societal expectations, but fails to bring the brand itself into that story.
A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.
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