Ad Nut
Jan 14, 2020

AXA presents a grim 'Family portrait'

A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?

A very sad movie produced by Viddsee tells the devastating story of a family that failed to adequately insure itself. Is that a good strategy?

Produced and launched on short-film platform Viddsee, this is a five-minute movie about a Singapore family facing financial difficulties due to a cancer diagnosis.

If that sounds like something you'd rather not watch, Ad Nut can't argue.

AXA wants more young people to invest in critical-illness coverage earlier on in their careers. This explains why the climax of the film comes when the young graduatedespite her grief over the...

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