EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.
Most marketers are still too heavy-handed in their approach to entertainment, says Sarah Armand, head of content partnerships at RYOT Studio.
Global push includes Singapore, Hong Kong and Taiwan.
AOL has beta-launched Smart Yield, an in-app, mobile-first, header bidding solution.
New reports from AOL and PubMatic both see increased spending on mobile video advertising—a rich opportunity for publishers that can provide attractive inventory.
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