Robert Sawatzky
Oct 9, 2019

Why Verizon Media says its closer to playing offense

EXCLUSIVE: After overhauling the business' brand and ad platforms, CEO Guru Gowrappan tells Campaign about his commerce-driven vision of the company, inspired by Yahoo in Taiwan.

One year into taking the reins at Verizon Media, chief executive Guru Gowrappan is already tired of playing defense, itching to move key properties like Yahoo and AOL forward.

It’s not hard to understand why. As the former global MD of Alibaba, Gowrappan had been only used to going in one direction up when he arrived last year at Verizon Media, at that time still called Oath.

“I was lucky enough...

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