Aug 25, 2021

Anta's ascent: The Chinese brand about to beat Adidas

Chinese sportswear brand Anta is on track to overtake adidas in market value. How did it manage to rival more renowned brands?

Aug 9, 2021

China's strongest local brands: Li-Ning rides homegrown fashion wave

National pride, expressed in a preference for 'guochao', made an impact among consumers asked to name the strongest local brands in China.

Jul 15, 2016

Clever creatures make excellent financial advisors

From Singapore: 'What's your plan' for MCI (Ministry of Communications and Information) by DDB Group Singapore

Jul 14, 2016

Anta seeks recognition with tie to China's Olympic hopes

Aiming to challenge its better-known rivals, the maker of China's Olympic garb launches a patriotic and inspiring campaign.

Oct 25, 2013

Leo Burnett Shanghai hires Shanghai native as head of planning

SHANGHAI - Major Zhu (朱敏捷), the former strategic planning director at DDB Shanghai handling the Volkswagen account, has started work as the head of planning at Leo Burnett Shanghai.

Jul 29, 2010

Sportswear brand Anta calls creative review; JWT declines to pitch

SHANGHAI - Chinese sportswear brand Anta has called a pitch for its creative business over the next three years. Incumbent agency JWT said it has declined to take part in the pitch.