Dec 21, 2023

Helping Santa stay undetected from surveillance tech this Xmas

INSPIRATION STATION: As surveillance technology encroaches on the secretive nature of Santa's annual mission, creative agency Amplify has designed special suits for St. Nick to avoid detection in key cities around the globe.

Sep 10, 2023

Amplify hires global head of luxury

Johanna Worth will report to Lee Avery, Amplify’s global chief operating officer.

May 12, 2022

Body-shaming brands and the male mental health crisis

While some ads that feature female models have been blasted for encouraging unhealthy body ideals, somehow those for young men have passed largely under the radar.

Jul 31, 2019

90% of Australian youth want brands to stand for something

Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.