Faaez Samadi
Jul 31, 2019

90% of Australian youth want brands to stand for something

Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.

Nine in 10 Australian youth say they care about what a brand stands for, and 20% say brands can be more powerful than government in affecting positive change.

The findings and many others are part of brand-experience agency Amplify’s inaugural Young Blood The New Australia research, in which it surveyed more than 2000 18- to 30-year-old Australians from across the socioeconomic and cultural spectrum.


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