Tokyo 2020: Sports fans don’t want to hear sponsors’ messages, but are open to experiencing what those brands are about.
CHINA - Nike has ambushed Adidas in its latest Olympics-related campaign without openly using the Olympic rings logo but scraping the sides of the Games with references to locations with the word 'London' in its ad; and also adds social-media-driven marketing value for its brand in the Chinese market.
GLOBAL - FIFA is filing a civil case against Bavaria, the brewer behind an ambush marketing stunt at the World Cup. We ask PR experts in the region what they think of FIFA's reaction.
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