Performance marketing during Ramadan is all about timing and going big on mobile in mobile-first Muslim nations such as Indonesia.
After years of operating under the AdParlor banner, while offering a range of services such as programmatic, creative, and strategy, a rebrand was in order, according to the company.
As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.
At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.
SINGAPORE - Adknowledge Asia has appointed Matt Sutton as its first CEO in the region, tasked with driving the next wave of expansion for its proprietary social and video platform, AdParlor.
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