Ada, an abbreviation for analytics, data, advertising, is the new name for AdParlor.
The Ada brand is a better reflection of all the services that we currently provide, said Matt Sutton, CEO of AdParlor in Asia and now chief strategy and operations officer for Ada.
As a joint venture between US-based digital marketing technology company Adknowledge and Axiata, a pan-Asian telecom and ecommerce company, Ada now...
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