It’s not that brands don’t see the value in digital or cross-channel marketing, but rather overcoming the challenges unique to their vertical while justifying investmentespecially with the current gaps in attribution models and measurement.
That was the main message to come out of a recent roundtable discussion, hosted by Adparlor, that took place on the sidelines of Campaign Asia-Pacific’s Marketing Innovation Summit in Singapore.
Qaiser Bachini, director media, APAC,...
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