Muji

Feb 11, 2020

Despite virus woes, Japanese brands face globalisation imperative

Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.

Sep 12, 2019

Chinese consumers angered by Muji

Add "French Concession" to the list of things brands might want to avoid mentioning in China.

Feb 5, 2018

MUJI opens first-ever hotel in China

Japanese homeware brand expands into hospitality sector.

Dec 11, 2017

Muji creates a unique vision of Tokyo in Paris

Tens of thousands of pens bring the city to life through projection mapping.

Mar 17, 2017

CCTV's Muji claims denounced by Shanghai Quarantine Bureau

The plot has taken a twist with assertions of the opposite from both Muji and Shanghai authorities.

Mar 16, 2017

Nike, Muji targeted in China consumer rights exposé

Both companies are accused of having misled consumers through their marketing.