Sony Mobile brings AR soccer fever to Hong Kong MTR
Sony Mobile and JCDecaux Transport, along with members of Hong Kong's Kitchee football club, launched the 'Sony Xperia Soccer Station' in the Mong Kok station of the city's MTR system yesterday. The installation allows passersby to experience the 'augmented reality' camera function of the company's Xperia Z2 smartphone and take home instantly-printed photo souvenirs. Consumers can also connect their smartphones to a TV to play an onscreen version of an arcade-style grab-claw game to win the phone, coupons for smartphone purchases or limited-edition FIFA World Cup accessories.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Mindshare adds dedicated China leadership
EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.
Pinterest unveils new tools and insights for marketers
Major takeaways from the platform’s first global advertiser summit.
Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
The unlimited potential of live storytelling in ...
Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.