Marketing
Jun 25, 2014

Sony Mobile brings AR soccer fever to Hong Kong MTR

Sony Mobile and JCDecaux Transport, along with members of Hong Kong's Kitchee football club, launched the 'Sony Xperia Soccer Station' in the Mong Kok station of the city's MTR system yesterday. The installation allows passersby to experience the 'augmented reality' camera function of the company's Xperia Z2 smartphone and take home instantly-printed photo souvenirs. Consumers can also connect their smartphones to a TV to play an onscreen version of an arcade-style grab-claw game to win the phone, coupons for smartphone purchases or limited-edition FIFA World Cup accessories.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

NZ mobile carriers head in dramatically different directions

1 NZ mobile carriers head in dramatically different directions

BBH joins League of Legends with Riot Games win

2 BBH joins League of Legends with Riot Games win

40 Under 40 2020 opens for entries

3 40 Under 40 opens for entries

Shopee launches partner program for five media agencies

4 Shopee launches partner program for five media agencies

New Zealand's top 100 brands: The pandemic hierarchy of needs

5 NZ's top 100 brands: The pandemic hierarchy of needs

TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered

6 TikTok latest: Oracle bid wins, Microsoft rejected, Singapore to be bolstered

M&C Saatchi tops 89 hopefuls to win Indonesia Tourism account

7 M&C Saatchi tops 89 hopefuls to win Indonesia Tourism

Gen-Z conservatism is changing fashion in China

8 Gen-Z conservatism is changing fashion in China

Toyota, Dentsu to launch joint venture focused on automotive marketing

9 Toyota, Dentsu to launch joint venture focused on automotive marketing

All of STB’s multi-faceted marketing initiatives so far

10 All of STB’s multi-faceted marketing initiatives so far

Related Articles

HK MTR, JCDecaux announce 'BOB' winners
Advertising
May 2, 2019
Staff Reporters

HK MTR, JCDecaux announce 'BOB' winners

Hong Kong MTR names 'Best of the Best' winners
Advertising
Apr 20, 2017
Staff Reporters

Hong Kong MTR names 'Best of the Best' winners

Consistency the key behind Radisson Hotel Group’s brand overhaul
Marketing
Sep 20, 2018
Faaez Samadi

Consistency the key behind Radisson Hotel Group’s ...

HKTVmall blankets MTR stations with punny humour
Advertising
Aug 5, 2015
Jenny Chan 陳詠欣

HKTVmall blankets MTR stations with punny humour

Just Published

Epic Games acquires kid-focused media and ad firm SuperAwesome
Digital
4 hours ago
Jessica Goodfellow

Epic Games acquires kid-focused media and ad firm ...

Kid-safe advertising platform says Epic Games will give it opportunity to scale in way that "wouldn’t have been possible on our own".

Dentsu drops 'Aegis': DAN is rebranded as 'Dentsu'
Advertising
5 hours ago
Robert Sawatzky

Dentsu drops 'Aegis': DAN is rebranded as 'Dentsu'

The move unites tens of thousands of global employees under a single Dentsu brand; the former Dentsu Aegis Network will be known officially as Dentsu International.

Mobilise your partnerships: How to increase in-app sales in Southeast Asia
Advertising
6 hours ago
Antoine Gross

Mobilise your partnerships: How to increase in-app ...

Three Rs—reach, retain and reward—form the foundation for a successful in-app sales strategy.

Move and win roundup: Week of September 28, 2020
News
7 hours ago
Staff Reporters

Move and win roundup: Week of September 28, 2020

Havas Group Singapore, Edelman, Integral Ad Science, News Xtend, BCW, Singapore Press Holdings and more, in our weekly collection of people moves and account news.