Ad Nut
Oct 31, 2019

See Apple's larger-than-life outdoor ads for the new AirPods

THE WORK: AirPods Pro campaign for Apple by TBWA Media Arts Lab.

Unbranded giant images of gyrating people appeared at Apple locations and outdoor spots in various cities around the world recently. But only on the official launch day for the AirPods Pro* did Apple's newest product appear in their ears, along with branding. 

The launch campaign included London, Tokyo, Paris, Dubai, Milan and other cities.

* Yes, "AirPods Pro" is the actual name. Ad Nut will be interested to see whether Apple holds enough brand power to force people to say the awkward but official name instead of the more natural "AirPod Pros".

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

5 hours ago

Reuters to provide digital journalism training in ...

Produced as part of the Facebook Journalism Project, the free course will be available first in Pakistan, Bangladesh, Thailand, Malaysia, Indonesia and Sri Lanka.

5 hours ago

Thundercat remixes classic Diet Coke jingle 'just ...

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.

6 hours ago

WarnerMedia and Discovery join to form world’s ...

AT&T, the current owner of WarnerMedia, will be the majority shareholder.

14 hours ago

Dat Bike rides with Happiness Saigon as creative ...

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.