Ad Nut
Oct 31, 2019

See Apple's larger-than-life outdoor ads for the new AirPods

THE WORK: AirPods Pro campaign for Apple by TBWA Media Arts Lab.

Unbranded giant images of gyrating people appeared at Apple locations and outdoor spots in various cities around the world recently. But only on the official launch day for the AirPods Pro* did Apple's newest product appear in their ears, along with branding. 

The launch campaign included London, Tokyo, Paris, Dubai, Milan and other cities.

* Yes, "AirPods Pro" is the actual name. Ad Nut will be interested to see whether Apple holds enough brand power to force people to say the awkward but official name instead of the more natural "AirPod Pros".

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


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