R3 CMO roundtable focuses on growing China challenges

Reynold D’Silva (gesturing), global brand director of Pond’s at Unilever, spoke about the increasing competition with over 4,000 beauty brands contending in real and virtual stores and how Chinese consumers were now asking more and more questions about product origination and benefits.

The participants represented a mix of industries including travel, finance, personal care, electronics and technology, leading to a robust discussion on topics including product differentiation, brand stories, and the marketing approach for Tier 3 and 4 cities.

Also at the event, R3 shared a recent Hewitt China study that revealed that only 13 per cent of Chinese professionals were satisfied with their jobs. Marketers spoke freely about the talent issues they were facing and ways to overcome them.

“Its clear China is the center of gravity for regional marketers, so sharing session like this are crucial to help establish a common Best Practice, and tackle industry wide issues,” said Greg Paull, Principal of R3.

This event was organised following the book launch of "China CMO" (www.chinacmobook.com) by Greg Paull and Goh Shufen, co-founders of R3. Global brand leaders in China reveal marketing best practice and learnings in this book.