Staff Reporters
Nov 20, 2019

ByteDance attracts 23% of China digital spend: R3 forecast

TOP OF THE CHARTS: In the coming year, advertisers can expect to pay more for space on the company's Douyin platform, as well as other short-video and news sites in China.

Douyin owner ByteDance now accounts for 23% of digital media investment in China and will command healthy pricing power in the year to come, according to a just-released annual media inflation trend report for China from global consultancy R3.

To prepare the report, R3 says it examines the public rate cards of more than 700 media outlets and the media buying policies of more than 20 media-agency holding companies and local agencies.

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