UltraSuperNew opened for business in Singapore’s Arab Street district on 21 September.
The Harajuku-based independent creative agency announced its plans to expand in Singapore in May. Its first office outside Japan is in an old shophouse characteristic of the enterprising city-state. As in Harajuku, the space will house work from up-and-coming artists. It currently features work by local illustrators Tell Your Children. The opening party had a ‘Singapore meets Harajuku’ theme and was documented by Panagiotis Kotsidas, a Greek street photographer.
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Campaign understands the process is at the RFP stage.
Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
App usage in Indonesia surges during Ramadan, especially for shopping and entertainment. Community-based strategies and personalization are key to brand success.
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As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.
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