Staff Writer
Jul 13, 2018

Photos: Programmatic Breakfast Briefing

The Hong Kong event held in partnership with The Trade Desk shed light on APAC's fast-evolving programmatic market.

Now in its second year, the Programmatic Breakfast Briefing in Hong Kong served as a thorough industry update on just how much of an impact adtech is having on the market. Looking towards future, CEO & founder of The Trade Desk, Jeff Green, revealed the programmatic player’s “next wave of digital advertising” centred on a new suite of products to ease the transition into an arena that, while inarguably growing in importance, is still mysterious for those new to it.
Also presenting were Yean Cheong, head of Cadreon at IPG Mediabrands; and Matt Harty, SVP APAC at The Trade Desk, speaking on the exponential growth seen in Asian markets, economically and in digital and social. A highlight on the day, the Campaign-moderated panel discussion ‘Cross-industry collaboration for powerful programmatic’ featured Cheong, Green, and Adrian Toy, VP digital at Melco Resorts & Entertainment. The panel opened up the conversation on collaborating for better ad standards, a brand safe environment and a more transparent programmatic future.

Related Articles

Just Published

3 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

3 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

4 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

6 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.