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The 'MTR Advertising The Best of the Best Awards 2011', co-organised by MTR Corporation and JCDecaux Transport, was held on 30 March 2012 in Hong Kong. More than 100 finalists competed for 26 awards in 16 categories. The gold award of the 10th anniversary went to Nissin's giant 3D cup noodles' 2009 launch in the Admiralty MTR station. The creative platinum award was presented to Canon’s 'EOS 600D Sense of Direction' campaign, while the platinum award for the best use of media went to Samso
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