Staff Reporters
Mar 27, 2023

Move and win roundup: Week of March 27, 2023

Key appointments from L’Oréal, Havas Media, Dept, Wunderman Thompson, FCB Shout, M&C Saatchi, and more in our weekly roundup of people moves and business wins.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover March 27 through 31, 2023. 
Catch up on past people moves and business wins

L’Oréal has appointed Lex Bradshaw-Zanger as chief digital and marketing Officer (CDMO) of the SAPMENA (South Asia Pacific, Middle East & North Africa) region effective May, 2023. Bradshaw-Zanger will be responsible for boosting L’Oréal’s digital and marketing innovation in the region, with over 35 markets. Bradshaw-Zanger succeeds Shelly Chiang, who takes on a new role as chief digital and marketing officer and head of corporate affairs and engagement for L’Oréal Taiwan from April 2023. Get more details here

BCM Group has been appointed as creative and strategy partner by UnitingCare. The partnership is a continuation with the agency after working on multiple projects for a year. UnitingCare is one of Australia’s largest not-for-profit providers of health, community and aged care, representing brands including Lifeline, The Wesley Hospital, St Andrews War Memorial Hospital and BlueCare.

ADK Connect has appointed Rie Otsuka in a dual role as CEO for Singapore and emerging countries as well as the chief growth officer for ADK Global. In both her new roles, Otsuka will be instrumental in improving the agency's growth in Australia, India, Singapore, and other emerging markets. She joins ADK with over 30 years of experience in CRM, digital, and global marketing. Prior,  she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic.

Edelman Australia has appointed Monique McLaughlin as head of health. With over 25 years of experience as an in-house strategic communications advisor,  McLaughlin, specialising in healthcare and the industrial sector, worked for General Electric, Amgen and AstraZeneca. Prior to Edelman, she was founder and director of Nomad, a boutique communications agency. 

Havas Media Australia has promoted Kevin Fernandes to the newly created role of national head of partnerships and AdTech across all media channels. He will lead the newly restructured Partnerships team in the country that integrates both online and offline media planning and buying teams. Previously the head of data solutions and AdTech, Fernandes joined Havas in 2015 as head of Programmatic Trading. Earlier this month, Rebecca Tos also joined the business to launch and lead the new Havas MarketX  business division, while Virginia Hyland,  CEO of Havas Media Australia, was elected deputy chair of the Media Federation of Australia. 

303 MullenLowe Perth is onboarding Matt Oakley as its new chief strategy officer from June. Prior to joining the agency, Oakley was the strategy and planning director at UK’s independent brand design firm Taxi Studio in Bristol and London. He has worked across categories spanning beverages, financial services, telcos, healthcare and FMCG. 

Performance-driven ad solutions provider Rakuten Advertising has appointed Australia-based The Thoughtful Agency as the first platinum agency partner in the Asia-Pacific region.

Former Singapore-based CMO and most recently SVP of global brand strategy and planning at Visa Frederique Covington Corbett has switched gears to join the United Nations Children's Fund as chief brand and marketing in the Private Partnerships Division. Corbett took to LinkedIn to make the job announcement. Prior to her six-year stint at Visa, Corbett was heading the global marketing of international markets at Twitter and has been a regular at Campaign Asia-Pacific’s Power List in 2018 and 2020.

Townsville Enterprise in Townsville, North Queensland Australia has appointed Sling & Stone following a competitive request for tender process. As part of the remit, Sling & Stone will support Townsville Enterprise to launch the destination brand campaign, Up for Unexpected, through engaging, integrated social and traditional media activity.

Dept has appointed Diphaa Nair as director strategic alliances, APAC. Nair will work closely with India based Tekno Point/Dept team to expand the agency’s Adobe Practice globally.
Based in Melbourne, she will report jointly to Vishnu Mohan, partner and chief growth officer, Dept APAC and Evan Davey, founding partner of Two Bulls/Dept. With a strong technology background, Nair was more recently with Adobe where she spent over six years as the head of partners for South Asia, Adobe. Prior to Adobe, she worked with CA Technologies and MphasiS, an HP company.

World Out of Home Organisation (WOO) names the members of its new Sustainability Task Force. Led by BlowUP Media's Katrin Robertson, the other members include: Adam Green from Broadsign Reach in Canada, Dentsu Global Head of OOH Ben Milne, the US OAAA's Jeff Jan, Primedia Outdoor in South Africa's Jorja Wilkins, Judd Guthmiller of Daktronics, Kai-Marcus Thäsler from Germany's FAW e.V. OOH trade association, JCDecaux Chief Sustainability & Quality Officer Lénaïc Pineau, Clear Channel UK CMO Martin Corke, Annina B. Bleek, Senior Vice President Solutions Studio, Ströer Media Solutions, Evolve OOH's Danielle Austin and Omnicom Media Group's Head of Sustainable Solutions Stephanie Helen Scheller.

Myer has appointed, data, creative and performance marketing agency, Jaywing to lead search engine optimisation, content and digital PR following a competitive pitch. Myer is an omnichannel retailer which operates 57 department stores across Australia and its online business.

Pip Bingemann and Amy Tucker, launched Trilingual, a new marketing, advertising, and experimentation studio to plug and play. Both started in PR, learned their craft in media agencies at UM, Ikon and Bohemia, and moved to San Francisco to join creative agencies 215 McCann and Cutwater. They worked in senior client roles in tech and web3 and worked for Twitter, Shopify, and Unstoppable Domains before returning to Australia and founded Trilingual, working with agencies and clients directly.

Wunderman Thompson has announced three key appointments across technology and content, with Hasan Hasnie, Geoff Smeaton and Nicholas Yeam joining the regional leadership team. Hasnie has joined the agency as chief technology officer with almost 19 years in digital & technology consulting at Accenture, with the most recent position as managing director at Accenture Song. WT’s Australia CTO, Smeaton steps into an expanded role as head of technology for the region with a focus on delivery. Yeam has joined WT as head of content, APAC. With nearly a decade of experience in digital and content production. Prior to the agency, Yeam led production and operations as executive producer at Huge and spent time at Media.Monks and Hogarth Worldwide.  The news comes after Campaign reported that chief strategy and transformation officer, Justin Peyton, is relocating to the US to join a new role within WPP.

Dentsu Creative ANZ has appointed Cate Stuart-Robertson as new chief client officer, following Gayle While’s exit. While joined Havas Australia as CEO at Host/Havas. Stuart-Robertson was the former managing partner and Clemenger BBDO. She left BBDOand
as a creative development lead for Google and an associate partner at recruitment firm Hourigan International from 2019 till now.

FCB SHOUT has been appointed creative agency of record for Offspring Inc Sdn Bhd (“Offspring”), the sustainable healthcare subsidiary of Sedania Innovator Berhad. The premium babycare brand specialises in sustainable and eco-friendly preventive healthcare products.

Bohemia and M&C Saatchi have been appointed by one of Australia’s largest super funds, Australian Retirement Trust, to manage media and creative, following a competitive pitch, with both agency selection processes facilitated by TrinityP3. 

SingPost has signed Protocol as its creative agency of record, to handle its upcoming 165th-anniversary campaign as well as other creative and social duties from 1 April 2023. The appointment follows a pitch conducted in January 2023.

Involve Asia has expanded its leadership team and appointed Melissa Chan as vice president of brand and marketing and Kylee Yap as director of marketing services. Involve looks to continue expanding its product line and services to its network of clients and partners across the region. With 25 years of experience including in the startups and fintech industry, prior to Involve, Chan held key leadership roles at CIMB bank, HSBC, Hong Leong, RHB Banking Group, TNG Digital and most recently as the CMO for iMoney Group. Yap has worked for 20 years with companies such as Meta, Lazada, CtrlShift, Ogilvy Action, and Saatchi & Saatchi, where she was deeply involved in curating and leading branding activities across offline, online, and social media platforms.

Tourism Tasmania has appointed Red Havas as global communications agency of record,
together with BMF, lead digital agency Clemenger BBDO and digital transformation agency Orchard. Red Havas network in New Zealand, the United Kingdom and Singapore, and the United States and PR agency Julie Earle-Levine Consulting will work for Tourism Tasmania.

Campaign Asia

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