Staff Reporters
Jan 20, 2020

Move and win roundup: Week of January 20, 2020

Grey Singapore, PRecious Communications, Leo Burnett India, Grey Group India, Craft Worldwide Japan, Kingdom Digital, 160over90, KRDS, Adobe, VMLY&R, The Trade Desk, Quantcast, FCB Malaysia and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover January 20 through 24, 2020. 
Catch up on past people moves and business wins

Grey Singapore has been selected to support the Ministry of the Environment and Water Resources’ Climate Change initiative, and the 2020 Singapore Food Story. The assignment includes three through-the-line campaigns and a partnership with the Singapore Food Agency (SFA), to spotlight the issue of food security. As more than 90% of Singapore’s food supply is imported, the work aims to raise public awareness of the issue. The first half of the year will focus on establishing how climate change impacts food security, while the second half will focus on motivating consumers to find out more about local produce. Grey Singapore and the SFA have worked with local farmers, retailers and associations to design three logos that are up for public voting through January 31. Minister Masagos Zulkifli will be launching the 2020 Singapore Food Story initiative in the first quarter.

PRecious Communications announced the opening of an office in Malaysia, its sixth market in the region after Singapore (HQ), Australia, Indonesia, Philippines and Thailand. The Kuala Lumpur office will be led by Neil Fraser, former co-founder and executive director of consultancy Core Pro PR Services and tech and crisis lead for Edelman. Fraser will serve as market lead, reporting to Lars Voedisch, MD of PRecious. Clients in Malaysia include the German National Tourism Board, Software AG and Qualtrics, as well as startups like Carsome, Electrify, Perx and Fave.

Leo Burnett India has made a series of new management appointments in Mumbai with Ashima Mehra and Maninder Bali joining as senior vice presidents along with Sarina Baretto as vice president. Mehra has worked with agencies drafting communication strategies for many global brands, and on the client side, leading brands at Godfrey Phillips India and Reckitt Benckiser (Dettol). Bali was regional business director for P&G's Safeguard. This is his second stint with Leo Burnett, having previously led the agency’s marquee account McDonald’s, nationwide. Baretto has helped steer brands across a wide spectrum of industries including media, hospitality, financial and beauty.  

Grey Group India announced that Ketan Desai, president for the North and West regions, will be taking on the role of group chief operating officer. He has been with Grey for more than 20 years in Kolkata, Delhi, Mumbai, Dhaka and Colombo and with clients including P&G, Marico Audi, Revlon, ITC and Hindustan Times.

The chief executive of Digitas India, Amaresh Godbole, is moving on to join Google after more than a decade with Publicis Groupe. (Read more)

McCann Worldgroup Holdings Japan appointed Jin Shimada as managing director of Craft Worldwide in Japan, effective January 1 and reporting to Antony Cundy, CEO of McCann
Worldgroup Holdings Japan.Shimada most recently was senior account manager at Amazon advertising, where he oversaw business development and digital and media strategy as well as data analytics. He has also held roles as corporate officer for international business development at Hakuhodo i-studio and strategic planner at Hakuhodo. 

Turkey-based cosmetics company Kopaş Cosmetics selected Kingdom Digital as its digital agency ahead of the launch of its perfume deodorant brand, XO, in Malaysia. The product, aimed at women, is set to enter the market in March, exclusively at Watsons stores and the Watsons official store on Lazada. The agency will coordinate the official product launch through a digital360 strategic approach.

Ries Strategy Positioning Consulting appointed China Chairman Simon Zhang as global CEO. The consultancy helps leading global and regional brands. In China, Zhang has worked with Kweichow Moutai, the world's largest maker of high-end spirits; Wong Lo Kat, the world's largest herbal tea brand; ROBAM, the world's largest range hood brand; Cha Cha, the world's largest sunflower seeds brand; and Great Wall Haval, the biggest SUV brand in China. 

160over90, an 800-person global creative agency within Endeavor that recently rebranded from Endeavor Global Marketing, appointed John Steere as SVP and managing director of its China office. Steere, formerly with Imagination China, will be based in Shanghai and lead a team of 10 across Shanghai and Beijing. The agency's clients include HSBC, Marriott International, Visa, Caterpillar and Luzhou Laojiao. Prior to Imagination, Steere was president of MyMM (Lane Crawford’s e-commerce marketplace). He has experience across PR, digital, shopper marketing, activation and e-commerce.

Independent digital creative agency KRDS has appointed Jek Han to be its new managing director in Singapore. Han is a digital agency entrepreneur with roots as a copywriter who has worked with key clients like P&G, Clarins, Volkswagen, Singtel and many more across Southeast Asia for more than a decade at several digital agencies. Han replaces Preetham Venkky who returned to India to hae up 22feet Tribal WW. 

Jek Han and KRDS CEO Thomas Jestin

Adobe has appointed Simon Dale as managing director of its Southeast Asia (SEA) business operations responsible for growth across its Digital Experience (DX) and Digital Media for Enterprise (DME) business units. Dale previously held senior roles at MapR and a 16-year tenure at SAP where he established and scaled new businesses across the region.

VMLY&R has poached Raymond Ng as executive creative director, to be based at its Malaysia headquarters in Kuala Lumpur. He joins from J. Walter Thompson where he held the same role of ECD in the agency's Malaysia office. Over his 20-year career, he has also worked at Rayzor, Dentsu Utama and FCB Kuala Lumpur. In his new role, and as part of VMLY&R’s executive management team, Ng will be responsible for building on the agency's successes, enhancing its creative service offering and leading the creative team.

The Trade Desk has appointed Seven Network's James Bayes as its general manager of Australia and New Zealand (ANZ), with a particular focus on deepening partnerships with broadcasters and growing revenue in connected television. Bayes joins from broadcaster Seven Network where he led all aspects of the company’s digital commercial operations. He has also been a non-executive director of IAB in Sydney since April. He will be based in the adtech company's Sydney office and will report to Mitch Waters, senior VP for South East Asia, Australia and New Zealand. 

Audience intelligence and measurement company Quantcast appointed Sonal Patel to the newly created role of managing director of Southeast Asia, based in Singapore and reporting to APAC MD Andrew Double. She was most recently president of programmatic services and product at Dentsu Aegis Network APAC and has also worked at AppNexus, Carousell, Google, Twitter, Salesforce, Adgile, and Yahoo. In addition, Daniel O’Connor has been promoted to sales director and is relocating to Singapore from Melbourne; Stephen Rhodes joins as agency partner from Blis, where he was group head; Antoinette Patterson joins as client partner from SpotX, where she led sales across Asia; and Roshni Shivaramakrishnan joins as technical account manager from Essence.

FCB Malaysia promoted creative group heads Tjer Wang and Mandy Chock to creative director and creative strategist, respectively, and promoted senior art director James Voon to creative group head. Last year the agency hired Sharon Rodrigues as head of account management, Diana Chua as account director, Jonathan Chan as creative group head, Jamie Hendricks as senior art director, Nathan Yong as senior copywriter, Wira Chon as senior producer and Janine Yee as finance manager.

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