Staff Reporters
Feb 13, 2023

Move and win roundup: Week of February 13, 2023

Twitch, Bastion, EssenceMediacom, GroupM, Mediabrands, Initiative, Ogilvy and more, in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover Feb 13 through 17, 2023. 
Catch up on past people moves and business wins

Sandeep Suvarna has been promoted to head of international marketing at Twitch. He was previously senior director and head of marketing for Asia Pacific, a position he held for close to three years. Prior to that, he was in key marketing positions across prominent brands such as LinkedIn, FOX Networks and Yahoo, where he was responsible for launching new markets in APAC, brand marketing, consumer growth and retention.

Quantum Consumer Solutions has hired Vartika Malviya Hali as partner digital and Mohan Bissa as associate partner. Previously, Hali was the senior director of strategic solutions at Talkwalker APAC and Nielsen IQ & Global Connect as executive director of digital intelligence and global technology partnerships. Hali reports into Madhav Srinivasan, partner. Bissa joins Quantum from Nailbiter, Singapore where he has been building their business presence for the last 12 months throughout Asia. Previously, he spent several years with Nielsen, as well as stints in retail marketing and analytics. 

Bastion has appointed Karen Powell to the newly created global role of group chief operating officer. Powell most recently held the role of managing director at agency McCorkell and Associates. In her role as COO, Powell’s focus will be overseeing Bastion’s operations globally across client, business, people, and marketing.  

Adtech firm LoopMe has opened a regional office in Hong Kong as part of its North Asia-Pacific (APAC) expansion and Greater China strategies. 

Airwallex has announced that Justin Yek has started in the newly created role of head of strategic finance and corporate development following more than 10-years in companies like Morgan Stanley and Citi. Jon Stona has joined Airwallex as global head of marketing after working at Stripe in senior marketing roles, as well as positions at Google and Nike.  

Close to the heels of VaynerMedia’s APAC head of creative appointment, the agency has hired marketer Yash Murthy in Australia as group creative director. For more than a decade, Murthy has honed his skills at creative shops such as Ogilvy, AKQA, M&C Saatchi, and most recently at Guzman y Gomez where he was the head of creative and strategy leading brand strategy, campaign development, content planning and production. His new role at VaynerMedia is effective immediately; he will work closely with head of Australia, Amy Bradshaw and help strengthen business impact and growth plans in the region.

The Mission Group, comprising a group of digital marketing and communications agencies has acquired a global data science and digital analytics consultancy, Mezzo Labs. Headquartered in London, Mezzo Labs has operations in Singapore and a strong presence with financial services blue-chip clients. With the acquisition, The Mission Group is looking to expand its core capabilities and scale the ability to target global businesses across a range of sectors.

Spurwing Communications has hired Anita Abeygoonesekera as account director to further expand its offering to healthcare clients. Seasoned medical communications practitioner, Abeygoonesekera joins Spurwing from Nucleus Global where she worked across key APAC markets, including mainland China. She is also a trained pharmacist coupled with frontline experience in primary health in New Zealand.

Jan Harling has left his role as director of brand media and performance for APAC at Foodpanda because of recent layoffs, Campaign understands. According to sources, up to 15% of Foodpanda's workforce are affected by the layoffs. However, the platform insists that it is a "highly inflated number".

EssenceMediacom has appointed Silas Ho as managing director and Anthony Lau as managing partner in Hong Kong. Most recently, Ho was head of digital, while Lau was head of strategy at MediaCom in the market. Ho began his career as an integrated planner, and evolved into a digital specialist in data, digital technology and performance marketing. Reporting to both APAC CEO, Rupert McPetrie, and GroupM Hong Kong CEO, Alice Chow, Ho will draw the roadmap for the new agency in the market. Reporting to Ho, Lau will focus on formulating the agency's business development strategy, while continuing to oversee its strategic output in Hong Kong. With over 10 years of experience at creative and media agencies, Lau is a highly awarded strategist who helped diversify MediaCom's HK offerings from media planning to content creation, data analytics, branding consultancy and more. 

Content marketing company Convo Ink has appointed Emma Yexley as sales director and promoted Bianca Hafford to the newly created role of creative and implementation director. Yexley joins from audio business ARN where she was digital sales lead. She is responsible for positioning cross-channel content solutions for both agencies and direct clients, Hafford, the former partnership manager at Convo Ink has been promoted to the role of creative and implementation director, where she will lead the creative efforts and oversee the execution of content marketing strategies for clients. Both Yexley and Hafford will report to Lena Rapley, Convo Ink's head of sales, who joined the business in September last year. 

AIA Singapore has re-appointed Ogilvy Public Relations as its PR agency of record from January 2023. The re-appointment of strategic communication duties spans across an additional three years, extending Ogilvy’s long-standing partnership with AIA Singapore since 2010. Ogilvy is also AIA Singapore’s social agency of record. The agency is tasked with the mandate to strengthen AIA Singapore’s brand reputation as a life insurer and employer brand in Singapore. 

Murphy Cobb (MCA) has hired Andrew Harrison as chief commercial officer to drive the company’s global growth agenda with a particular focus on Asia. Harrison will be based in both Europe and Hong Kong, where he has established his own marketing practice over the last 10 years, alongside stints as the Asia lead for other specialist marketing consultancies. 

Formula E and Tata Communications have announced a strategic multi-year collaboration with Tata Communications becoming the official broadcast distribution provider to the ABB FIA Formula E World Championship. The new agreement will see Tata Communications deliver live broadcast content to viewers around the world as part of Formula E’s new remote broadcast production of live races to reduce the environmental impact typical of major live international sports events on TV.

Ekimetrics has hired William Ferrell, who was most recently the associate director of digital brand for APAC at Colgate-Palmolive leading the digital transformation. In his new role, Ferrell will help Ekimetrics' clients to understand the value of their data, while developing insight-led strategies to enable a better consumer experience for them.

Mediabrands has appointed Crystal Zhang to the newly created position of chief financial officer for Greater China. Zhang joins from her prior role as CFO for investment management company Withinlink. She is familiar with the industry, having worked for Dentsu Aegis network and WPP Group in China, providing senior financial leadership including M&A and integration. In her new role, Zhang will provide financial stewardship across the Mediabrands network of agencies in China’s mainland, Hong Kong SAR and Taiwan region; working in close partnership with Greater China CEO Melinda Po.

Ogilvy Singapore has promoted Shirley Tay to chief client officer. Tay will report to Kunal Jeswani, group CEO of Ogilvy Singapore and Malaysia and her appointment begins immediately. Tay has been tasked to drive growth and integration across the entire client portfolio in Ogilvy Singapore and champion the power of creativity to drive business impact and value for clients.

GroupM has appointed Melissa Hey as its new chief investment officer for Australia and New Zealand. Formerly, OMD’s CIO in Australia, in her new role, Hey will oversee investment and partnerships, leading GroupM’s Responsible Investment Framework, as well as working with EssenceMediacom, Wavemaker and Mindshare’s investment teams.

Initiative has appointed its first chief of staff in Australia, promoting long term employee Renae Joseph to the newly created role. Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities.

Former Twitch head of sales for Australia and New Zealand Ricky Chanana has left to join JustEggs Digital as chief growth officer. Chanana spent three years at Twitch and also previously worked at Unruly and various agencies.

Sandpiper has hired Camille Middleditch as associate director and Charlotte Whale as senior consultant. Middleditch joins from a local full-service communications consultancy and will support the growth of Sandpiper across the New Zealand, Australia, and Asia markets. Whale has over 20 years’ experience as a journalist and producer in international newsrooms including the BBC in London and Al Jazeera English in Doha, Qatar. She will work closely with Sandpiper’s New Zealand director and director of international media and crisis, Ed Brewster, to grow Sandpiper’s international media and crisis practice.

 

 

 

Source:
Campaign Asia

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