Staff Reporters
Dec 12, 2017

Move and win roundup: Week of December 11, 2017

Mindshare, FWD, MIMS, Grey Group, Toaster, Mango, Qantas, Viddsee and more in our weekly collection of notable people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover December 11 through 15, 2017. 
Catch up on past people moves and business wins

WPP AUNZ announced the following promotions: Richard Brett to CEO of Ogilvy PR Australia (he is currently MD of sister agency Pulse Communications); Jacqui Abbott to MD of Pulse Communications (she is currently deputy managing director); and Kaz Scott to a newly created role of chief influence officer for Ogilvy PR Australia (he is currently strategy and planning director). Meanwhile, former Ogilvy PR Australia CEO Kieran Moore takes on the new role of Ogilvy PR Australia chairman. She will devote 25% to 30% of her time to Ogilvy PR and the rest to her role as WPP AUNZ CEO of PR and PA, managing the portfolio's 12 other agencies. 

Property developer Far East Organization appointed PHD Singapore as its media agency of record, effective January 1. The remit expands PHD’s duties to now include integrated media planning and buying, in addition to the digital services the agency has been providing since 2015. 

Influencer platform appointed Ashwin Chandoesing as business development director in APAC. He was previously with WWE, Wunderman and Maximum Employment Marketing Group in Singapore.

Uniqlo appointed Columbus Agency Malaysia as performance-marketing agency. The Dentsu Aegis Network agency will handle strategic planning aas well as managing and deploying various digital marketing tools to optimise the performance of the brand's online marketing campaigns.  

Dentsu Aegis Network appointed Ben Wightman as regional head of data strategy. The company said he will work with Vikram Bansal, DAN's chief data officer to evolve the network's data strategy, provide support on ensuring adequate data governance, and drive more holistic data-led thinking across all agency brands. He was previously regional group director, strategy and planning for Asia Pacific and Japan at Gyro, DAN’s B2B-focused agency.

AkzoNobel Swire Paints awarded its China creative assignment to MullenLowe Group China for its upcoming new product launch, Dulux Bio-Care.

Mindshare Asia Pacific appointed Michael Beecroft, previously chief investment officer for MEC APAC, to the same role with Mindshare. He will take responsibility, according to the company, for trading and investment strategy; working with Mindshare and GroupM teams in all local markets to ensure quality local inventory, tools, and data; working with regional media, data, and tech partners; heading up accountability teams; and driving the supply side of Mindshare's Adaptive Marketing proposition, including the establishment of the newly developed performance marketing FAST hubs.

OMD Melbourne appointed Dianne Richardson as managing director. She will join in February from the US, where she was executive vice president and chief strategy officer at UM. She has experience in the US, Australia and the UK, with UM and Starcom, and on the client side with Mars and PepsiCo.

FWD is the first non-pharmaceutical brand to strike a deal with MIMS Hong Kong (a provider of drug information, medical education and marketing services) to advertise its insurance policies on MIMS' medical magazine and drug reference website. The aim is to increase FWD's brand exposure among doctors and healthcare professionals practicing locally.

Grey Group Japan promoted Yukiko Ochiai from deputy CEO to CEO and named Yumi Shibuya, who has been president and CEO since 2009, as non-executive chairperson. Ochiai has been with Grey since 2011. Prior to becoming deputy CEO earlier this year, she had been chief operating officer since 2015. Shibuya has been with Grey since 1993 when she joined as as an account director. During her tenure as leader, she transformed Grey Group Japan from a traditional, P&G-focused agency to a fully integrated network offering shopper marketing, activation and digital services, according to the company.

Digital creative agency Toaster appointed Vinod Savio as executive creative director in Singapore. He spent the last eight years with DDB/Tribal Worldwide and has also worked at JWT (Bangalore), Grey Worldwide (Mumbai), Ogilvy (Mumbai), and McCann Worldwide (Singapore).  

Mango Sydney, part of DDB Australia, appointed Belle Sparavec as head of experiential.
She has more than a decade of experience including events for F1 in Monaco, Singapore and
Texas; Tourism Australia, Cartier; and Marina Bay Sands.

Qantas appointed OMD as its international media buying agency. The move consolidates the brand's media buying across its international markets with a single partner; OMD has managed the airline’s media buying in Australia since 2014.  

Video platform Viddsee launched Viddsee Studios, headed by filmmaker Kenny Tan, as it moves into original content creation. The company also announced a partnership with the Singapore Info-communications Media Development Authority (IMDA) as part of a public service content initiative.

Levi’s appointed OMD India to handle its media duties, managed out of the Bengaluru office. The network’s global relationship with the brand now includes over 25 markets, according to the company.

SelectMedia appointed Siddarth Correya as APAC managing director, based in Singapore. The Israeli company offers video delivery and monetisation products. Correya joins from Mediacom APAC where he was mobile marketing director and digital director.

Casella Family Brands appointed creative agency Paper Stone Scissors to localise the Yellow Tail wine brand for Chinese consumers. The appointment follows a competitive tender in September. The agency will be responsible for the strategic, digital and creative development and production of a 2018 campaign in China.

Campaign Asia

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