Feb 3, 2015
Marketers' Outlook 2015 roundtable lunch
Campaign Asia-Pacific and Ipsos previewed results from Campaign's 2015 Marketers' Outlook survey at an event hosted by The Marketing Society yesterday. Ruth Rowan, CMO at BT, and Paul Groves, CMO at AIA group, shared their insights on agency-client challenges during a panel discussion. The Marketers' Outlook survey results debut later this week in the February Campaign Asia-Pacific and on this website.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Feb 10, 2015
2015 Marketers' Outlook: It's never been more ...
Jan 31, 2018
Darren Chuckry to chair Marketing Society Hong Kong
Feb 3, 2015
Marketer demands for 'strategy' misguided: Panel
Just Published
23 hours ago
‘I’m Worth It’: L'Oréal invites Chinese women to ...
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
23 hours ago
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
23 hours ago
Yahoo retrenches journalists, social media staff in ...
The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.
1 day ago
Governance, safety, and risk around Gen AI are ...
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.