News
Benjamin Li
Sep 20, 2012

Highlights from GroupM China's third annual regional conference in Dalian

More than 150 senior executives of GroupM China and its agencies Maxus, MEC, MediaCom and Mindshare gathered at GroupM China's 3rd annual GroupM regional conference in Dalian 13-14 September. With 'Change' as the event's theme, keynote speakers Jason Jennings and John Bird, as well as Jane McGonigal, Institute for the Future game designer, took the group on an experiential journey with a digital future forecasting game: A World without Advertising.

Participants engaged in a massive multiplayer thumb wrestling!

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese media rebate corruption probe widens across agencies

1 Chinese media rebate corruption probe widens across agencies

Labubu, the art toy craze and why grown-ups can’t get enough

2 Labubu, the art toy craze and why grown-ups can’t get enough

Southeast’s Asia’s top 50 brands 2025

3 Southeast’s Asia’s top 50 brands 2025

Mars to switch $1.7 billion media account out of WPP

4 Mars to switch $1.7 billion media account out of WPP

Did the strategic planner just kill the advertising agency?

5 Did the strategic planner just kill the advertising agency?

PR Awards Asia-Pacific 2025: Winners announced

6 PR Awards Asia-Pacific 2025: Winners announced

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

7 Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

8 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

APAC Power List 2025: The region's most powerful brand leaders

9 APAC Power List 2025: The region's most powerful brand leaders

Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

10 Meta's AI advertising takeover: Will it reshape APAC’s diverse ad ecosystem?

Related Articles

Pizza Hut becomes ‘official sponsor of dominoes’
Jul 16, 2024
Marianne Calnan

Pizza Hut becomes ‘official sponsor of dominoes’

Agency Report Card 2024: Mindshare
The Information
Jun 11, 2025
Staff Reporters

Agency Report Card 2024: Mindshare

Mindshare, EssenceMediacom China chiefs exit
May 30, 2025
Minnie Wang

Mindshare, EssenceMediacom China chiefs exit

Cannes 2012: GroupM's Bessie Lee interviews RenRen founder Joe Chen
Jun 21, 2012
Staff Reporters

Cannes 2012: GroupM's Bessie Lee interviews RenRen ...

Just Published

Scrutiny over media trading will be a top story in next year, Campaign editors say
3 hours ago
Gideon Spanier

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future
18 hours ago
Gideon Spanier

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

Dentsu China unveils new media agency heads
18 hours ago
Staff Reporters

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

WhatsApp officially introduces ads in updates tab
19 hours ago
Matthew Keegan

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.