Staff Reporters
Jun 21, 2012

Cannes 2012: GroupM's Bessie Lee interviews RenRen founder Joe Chen

CANNES - At Cannes Lions 2012, Bessie Lee, chief executive officer of GroupM China, interviewed Joe Chen, founder and chairman of RenRen, aka the "Facebook of China".

wide player in 16:9 format. Used on article page for Campaign.
wide player in 16:9 format. Used on article page for Campaign.

The interview, presented by the China Advertising Association, delved into trends in social and mobile advertising in China.

Campaign China

Related Articles

Just Published

42 minutes ago

Global agency groups Q1 2023 report card: Organic ...

Organic revenues were up on the previous year at four of the 'big six' agency groups in early 2023.

57 minutes ago

Let's chat(GPT) about NDAs

Right now, the PR industry is awash with discussions about artificial intelligence – for some, it’s the end of the world as we know it and for others, it’s the answer to their prayers.

1 hour ago

WATCH: Videos from Goafest 2023

Campaign India caught up with Goafest attendees to ask what stood out for them, what they'd like to see in 2024 and how talent can be groomed across the industry.

1 hour ago

Unilever marketing chief Conny Braams departs

Her replacement will be announced in due course.