Staff Reporters
Jun 21, 2012

Cannes 2012: GroupM's Bessie Lee interviews RenRen founder Joe Chen

CANNES - At Cannes Lions 2012, Bessie Lee, chief executive officer of GroupM China, interviewed Joe Chen, founder and chairman of RenRen, aka the "Facebook of China".

wide player in 16:9 format. Used on article page for Campaign.
wide player in 16:9 format. Used on article page for Campaign.

The interview, presented by the China Advertising Association, delved into trends in social and mobile advertising in China.

Source:
Campaign China

Related Articles

Just Published

15 hours ago

TikTok commercial lead: 'We don't want to take the ...

Sofia Hernandez, global head of business marketing and commercial partnerships, spoke to Campaign about the importance of agencies.

15 hours ago

Predictability is power, but only when business ...

Trust and predictability are practical tools for navigating complexity, but leaders must be steady, not static, says Edelman's CEO for Hong Kong, Taiwan and Singapore.

16 hours ago

Agency Report Card 2024: PHD

With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.

17 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.


分享到微信朋友圈
打开微信,点击右上角的“+”,使用“扫一扫”即可将网页分享到我的朋友圈。