Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

Related Articles

Just Published

13 hours ago

Creative Minds: How ECD Ashish Tambe fell in love ...

The creative leader at Kinnect Mumbai on getting lost in libraries, the magic of Bill Watterson, and inadvertently being a people-reader.

17 hours ago

Asia-Pacific Power List 2022: Ranjani Krishnaswamy, ...

The marketing leader for India’s largest organised jewellery brand has turned the staid segment on its head with purposeful, contentious, and progressive work.