Jenny Chan 陳詠欣
Jun 3, 2015

Galaxy Entertainment Group's MTR "advertising domination"

As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.

Related Articles

Just Published

2 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

2 days ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

2 days ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.