As a major part of its mega campaign to promote the opening of Galaxy Macau’s lavish second phase extension, Galaxy Entertainment Group has bought outdoor ad space at two high-traffic MTR stations for maximal awareness. Giant posters equipped with audio, projection and 2D pop-up effects was luring commuters at Hong Kong station, while the entire exit area at Sheung Wan station connecting to Hong Kong-Macau Ferry Terminal was covered wall-to-wall with the same posters.
MACAU - As it opens its massive second phase, Galaxy Macau, like its gambling peers in the city, is now more concerned with media penetration than niche marketing to high rollers, according to its new media agency PHD.
HONG KONG - The Gate Worldwide has hired Kym Ma, Maggie Wong, Gloria Fung and Halo Cheung in a move to strengthen its creative and account servicing teams.
HONG KONG - Casino Galaxy Macau has become the first advertiser in Asia to implement a multi-screen campaign on both Skype for PC and Skype mobile.
HONG KONG - Microsoft has appointed Pixel Media as its exclusive online advertising representative of Skype in Hong Kong this month without a pitch, extending their partnership since 2002 from its MSN.com.hk, Windows Live Hotmail and Messenger.
2012 Social Media Week took place last week, with local shopping mecca Harbour City hosting four interactive sessions on the fashion, travel, food and beverage, and technology sectors. The events took place at an indoor basketball court, with live-streaming on Facebook, Twitter, and Weibo. Representatives from Nike, Finnair, Hong Kong Disneyland, Sony Ericsson, and Loewe shared successful case studies, and some participants even indulged in a little planking.
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