Benjamin Li
May 14, 2012

Microsoft extends partnership with Pixel Media as Skype's online advertising rep in HK

HONG KONG - Microsoft has appointed Pixel Media as its exclusive online advertising representative of Skype in Hong Kong this month without a pitch, extending their partnership since 2002 from its MSN.com.hk, Windows Live Hotmail and Messenger.

Microsoft appoints Pixel Media as ad rep for Skype
Microsoft appoints Pixel Media as ad rep for Skype

Since the appointment, Pixel Media has already attracted Galaxy Macau, Samsung, Emirates Airlines and Standard Chatered Bank to come on board.

Kevin Huang, CEO of Pixel Media explained that Skype's mast head expanding ads and rich media with video enable format  provides brands access to a platform that has broad global reach and engagement with over 200 million connected users per month. “Online communication has become a common trend and these targets are loyal with regular usage,” says Huang. 

Skype video calling  usage has also expanded from desktop to smartphones including Android, Blackberry and Apple iPhone, Windows phone and tablets.

Leslie Chu, GM of Microsoft Advertising in Hong Kong and Taiwan said, “we are excited that advertisers in Hong Kong can now be part of the Skype experience. By including Skype into MSN, Windows Live Messenger and Hotmail, we are able to offer advertisers unparalled reach across unique communication platforms.”

Microsoft acquired Skype in a $8.5 billion takeover on 10 May, 2011. According to Micorsoft Adverting's statement, Skype calls total more than 300 billion minutes annually, with approximately 50 per cent of these minutes in video calls.

Reported in February, Microsoft Advertising has announced that it is starting to sell Skype advertising for PCs and mobile devices on 15 February to new markets including Japan and Taiwan.

In Japan, Dentsu has signed a deal making it Skype Technologies' exclusive display advertising partner.

Source:
Campaign China

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