Benjamin Li
Feb 21, 2012

2012 Social Media Week in action at Hong Kong's Harbour City

2012 Social Media Week took place last week, with local shopping mecca Harbour City hosting four interactive sessions on the fashion, travel, food and beverage, and technology sectors. The events took place at an indoor basketball court, with live-streaming on Facebook, Twitter, and Weibo. Representatives from Nike, Finnair, Hong Kong Disneyland, Sony Ericsson, and Loewe shared successful case studies, and some participants even indulged in a little planking.

Related Articles

Just Published

2 days ago

Creative Minds: FCB's Claire Herselman transforms ...

Get to know the senior copywriter who moved to London at 18 and worked as a barista.

2 days ago

WPP boss Mark Read hits back at employee vitriol ...

CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.

2 days ago

How young Malay-Muslim women are spending and consuming

Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.

2 days ago

Singtel's attempt to reimagine LNY traditions ...

The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.