Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
It's hard to overemphasise how important it is for marketers to take notice of over-55 consumers in China, who have strong spending power as well as strong influence on younger consumers. According to Mintel research, the group is increasingly diverse, and old assumptions about the demographic do not hold. Companies must disregard their preconceptions and gain deeper insight into the needs of the various groups within this age segment.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Neal Mohan discussed how creators are driving growth in YouTube viewing on connected TV as part of the platform’s creator-heavy pitch during upfronts week.
The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.
With major political events, marketers must be wary of a rise in news-related misinformation and risky content to protect brand reputation.
Tech giant’s AI model Gemini will soon allow users to interact with it across Gmail and mobile apps, including a live voice chat feature and several multimodal advancements.