Aug 8, 2013
DATA POINTS: Asia-Pacific online adspend closing the gap on TV
Online advertising spend in Asia-Pacific is set to surpass US$52 billion by 2017, according to PricewaterhouseCoopers’ (PWC) latest global entertainment and media outlook. The figure currently stands at just over $27 billion, but is expected to rise at a compound annual growth rate of nearly 14 per cent over the next four years. The following infographics provide comparisons between forecasted online (and mobile) adspend versus television spending across Asia-Pacific.
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