Benjamin Li
Aug 21, 2013

Carlsberg's secret party lights up industrial ghetto in Kwun Tong

1,400 lucky hipsters attended Carlsberg's 'Where's the Party?' secret party at the Osage Gallery in Kwun Tong, with enfant terrible Edison Chen as the party leader. Even Carlsberg Greater China CEO Soren Ravn was in the house for a beatbox performance, along with the likes of 24 Herbs and MC Yan. One lucky winner won flights for four to attend a 3000-strong global party in Sweden on 31 August.

Related Articles

Just Published

3 hours ago

Stephen Li departs as OMD APAC CEO

Li is on gardening leave until November and a search for a replacement is underway.

9 hours ago

Snap launches a studio to help brands use AR

Arcadia will develop AR experience technology for brands globally.

9 hours ago

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

9 hours ago

Dentsu’s global sustainability lead: ‘We have to ...

The holding group is nearly 80% towards its net zero target.